AI drafting for protection and mortgage advice, built for UK advisers.

NeedsIQ Adviser supports the call from pre-call notes to client decisions. NeedsIQ drafts an ICOBS-aligned D&N letter from the same case data, for adviser review and sign-off. And NeedsIQ Mortgage brings the same discipline to MCOB suitability reports, with one-click protection cross-sell. One platform, one source of truth.

No card needed. Try one NeedsIQ Adviser drafting run on a fictional sample client. Not regulated advice.

needsiq.com / drafts / sarah-mitchell

Sarah Mitchell

Generating...

Generated 23/05/2026

Identified needs

Life CoverEssential
Critical Illness CoverEssential
Income ProtectionEssential
Family Income BenefitImportant

Protection gap

Death

£35k

CIC

£100k

Income

£2.1k/mo

Draft adviser wording, for review

Drafting built around the standards UK protection and mortgage advisers work to

ICOBS alignedMCOB alignedConsumer Duty awareGDPR aligned

Why we built this

The advice is the easy part. The paperwork is the problem.

NeedsIQ is built by people who have spent over 15 years in the UK protection market. We know these pains because we have lived them.

The write-up outlasts the call

Every case ends in a write-up after the client hangs up, the Demands & Needs letter on a protection case or the MCOB suitability report on a mortgage. The advice takes minutes; the paperwork takes the evening.

Your fact-find and your write-up drift apart

Rebuild the suitability letter or report from memory and it stops matching the fact-find. That gap is exactly what a file check looks for.

The same client, keyed three times

Circumstances typed into the fact-find, again into the sourcing or quote tool, again into the letter. Three chances to introduce an error.

Advice is thin-margin work

On a slim protection case or a small mortgage, an hour of admin can swallow the economics. The paperwork should not cost more than the case is worth.

Half-surfaced needs make half-sized cases

When the whole protection gap is not laid out, clients leave under-insured and cases come in smaller than they should. NeedsIQ Adviser surfaces every need it can see, life, critical illness, income protection and family cover, so the conversation covers the full picture and your average case size reflects it.

Protection needs

live
Life covergap
Critical illnessgap
Income protectiongap
Family covergap

Protection gap surfaced

36%

Half the need is still hidden

NeedsIQ takes the case data once and drafts the fact-find document and the suitability write-up from the same source, an ICOBS-aligned Demands & Needs letter for protection or an MCOB suitability report for a mortgage, for your review and sign-off. One source of truth, far less admin, more complete cases.

Highlights

The complete platform for protection and mortgage drafting.

Designed for UK protection and mortgage advisers to produce ICOBS-aligned Demands & Needs letters and MCOB suitability reports in seconds, ready for adviser review and sign-off.

Purpose-built for the UK

Made for protection and mortgage advice

Tuned to the frameworks UK advisers operate under, ICOBS for protection and MCOB for mortgages, with the vocabulary, products and reasoning specific to each.

Designed for simplicity

Fact-find in, draft out

Drop in the client's circumstances, hit generate, and get a complete draft for adviser review, a twelve-section Demands & Needs letter or an MCOB mortgage suitability report.

Aligned to ICOBS and MCOB

Compliance-aligned templates

Every draft is structured around the relevant sourcebook, ICOBS for protection and MCOB for mortgages, and references the four Consumer Duty outcomes. The adviser reviews, amends and signs off; final compliance rests with the regulated adviser.

Introducing NeedsIQ Adviser

The adviser companion that walks the call with you.

NeedsIQ Adviser turns a phone call into a draft compliance file. You see exactly what to ask, NeedsIQ Adviser shows you the protection gap and draft option notes for you to review, amend and sign off, and at the end you download the fact-find and the Demands & Needs draft letter together, ready for Xplan after your sign-off.

needsiq.com / cases / marcus-holloway
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Pre-call notes

Marcus Holloway

New case, opening the call now

Referred by his colleague Aisha. 39, in IT, recently bought a flat in Reading with his partner. Started a family, 1-year-old. Asked about life cover and "something if I cannot work." Sensitive about premium being affordable.

NeedsIQ Adviser knows the client before the call starts

Pre-call notes

Open the case with everything the adviser already knows. NeedsIQ Adviser holds the context through the whole engagement.

Guided fact-find

Section by section questions to ask on the phone, with a verbatim script available for advisers who want exact wording.

Protection gap and draft option figures

The moment the fact-find is complete, NeedsIQ Adviser surfaces the protection gap with possible products, illustrative sums, terms and premium ranges for adviser review.

Adviser review, then quote with your provider

After you have reviewed and amended the draft figures, take what you choose to recommend into iPipeline, UnderwriteMe, SmartCart or any quote engine you already use. NeedsIQ Adviser stays alongside the case.

Decisions captured per product

Mark each product Proceeding, Declined or Deferred with a reason. The reason flows straight onto the D&N draft.

Submission pack in one click

Fact-find PDF plus D&N draft letter, derived from the same case row. Attach both to Xplan after adviser sign-off.

Drafting consistency

The fact-find and the Demands & Needs draft letter are generated from the same case row, so the two documents are internally consistent by construction. The adviser still verifies every fact and figure before sign-off.

Not regulated advice. NeedsIQ Adviser is an adviser-facing drafting assistant that surfaces the protection gap and draft option notes with illustrative figures. The regulated adviser reviews, amends, signs off and remains fully responsible for any recommendation given to the client.

Draft option analysis

NeedsIQ Adviser drafts the option analysis for you to review.

Not just "here is a gap." NeedsIQ Adviser drafts a full set of possible options, with illustrative products, sums, terms and premium ranges, plus talking-point prompts you can use on the call. You assess it, amend anything you want to, and decide what to recommend.

  1. Maps every fact-find answer to identified needs

    Income, dependants, mortgage, sick pay, existing cover and the client's stated objectives are turned into a prioritised list: Life, CIC, Income Protection, Family Income Benefit and Whole of Life, each marked Essential, Important or Optional.

  2. Sizes the protection gap with figures

    Draft death, critical illness and income gaps are calculated from the answers and the existing employer or personal cover. You see them on screen before the draft option notes appear.

  3. Drafts an option bundle, with illustrative sums, terms and premium ranges

    NeedsIQ Adviser surfaces possible products for adviser review (for example a £185,000 decreasing term over 22 years, income protection to State Pension Age, CIC deferred to next review) and estimates an illustrative monthly premium range for each, sized to the stated budget. You review, amend and decide what to recommend.

  4. Drafts headline wording for adviser review

    One paragraph in plain English draft wording you can amend before reading anything to the client, plus three to eight talking-point prompts you can adapt for the conversation.

Not regulated advice. NeedsIQ Adviser is an adviser-facing drafting assistant. The regulated adviser reviews, amends and signs off the draft, and remains fully responsible for any recommendation given to the client.

Sarah Mitchell (fictional)

Draft for review

Identified needs

  • Life CoverEssential
  • Critical Illness CoverEssential
  • Income ProtectionEssential
  • Family Income BenefitImportant

Protection gap

Death

£35k

CIC

£100k

Income

£2.1k/mo

Draft adviser wording, for review

Draft: subject to adviser review, a possible approach would be a £185,000 decreasing term over 22 years and income protection to £2,100 per month, with CIC noted for next review on budget grounds. Figures illustrative.

NeedsIQ Adviser drafted this from the fact-find. You review, amend and sign it off.

Introducing NeedsIQ Mortgage

One client journey, from mortgage to protection.

The same drafting discipline, now for mortgages. Capture an MCOB fact-find, draft a suitability report from the lender and product you have chosen, and hand straight into a protection case, all on one platform. Live lender sourcing is on the roadmap; this is the advice workflow and the file.

needsiq.com / mortgage / priya-and-sam
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Pre-call notes

Priya & Sam

First-time buyers, opening the appointment now

First-time buyers, found a flat in Bristol at £280,000 with a £42,000 deposit. Both employed; Sam has a small car-finance balance. Want payment certainty for the first few years, and asked about protecting the mortgage if either of them could not work.

The case knows the clients before the appointment starts

MCOB mortgage fact-find

Full applicant, income and affordability, property, deposit, credit history, existing borrowing and objectives, with conditional sections and joint applicants handled.

Suitability report, drafted

The MCOB counterpart to the Demands & Needs letter, drafted from the fact-find and the lender, product and rate you have chosen. An inline editor lets you amend every section before sign-off.

Submission pack in one click

The fact-find document and the suitability report as PDFs, zipped, ready to attach to your case file after sign-off.

Pipeline on the case

Track each case from enquiry through DIP, application, valuation and offer to completion, without leaving the file.

One-click protection cross-sell

A new mortgage almost always means a protection need. Start a NeedsIQ Protect case pre-filled from the mortgage fact-find in a single click.

Your firm's lender intelligence

Learns from your own recorded cases which lenders reach offer for the borrowers you write, and the profiles they tend to work for: self-employed, adverse credit, higher loan-to-value and interest-only.

Mortgage and protection in one book

The mortgage fact-find and the protection fact-find share a client, so the cross-sell starts with the work already done. One platform carries the whole relationship.

Not regulated advice. NeedsIQ Mortgage drafts an MCOB-aligned suitability report from the fact-find and the adviser's own chosen recommendation. NeedsIQ does not source products or recommend a lender. The regulated adviser chooses the lender and product, reviews, amends, signs off and remains fully responsible for the advice.

How it works

From pre-call notes to draft file ready for sign-off, in six steps.

One case, one source of truth. The fact-find and the D&N draft share the same row, so the two documents are internally consistent by construction. The adviser still reviews and signs off.

Step 01

Pre-call notes

Open a case and drop in what you already know about the client. Lead source, prior contact, any urgency, anything from the referral.

Step 02

Guided fact-find

Section by section, NeedsIQ Adviser shows you the questions to ask. Toggle the verbatim script if you want the exact words.

Step 03

Draft option analysis lands instantly

When the fact-find is complete, NeedsIQ Adviser drafts headline option wording with possible products, illustrative sums, terms and premium ranges, plus talking-point prompts for the adviser to review.

Step 04

Adviser review, then quote with your provider

Once you have reviewed and amended the draft figures, take what you choose to recommend into iPipeline, UnderwriteMe, SmartCart, or any quote engine you already use, and present the resulting provider quotes to the client.

Step 05

Capture client decisions

For each drafted product, mark Proceeding, Declined or Deferred with a reason. The reason flows onto the D&N draft letter.

Step 06

Submission pack to Xplan

Download the fact-find and Demands & Needs draft letter together. Same case, same figures. Attach both to Xplan after adviser sign-off.

Features

Everything you need to run a protection or mortgage case, from draft to sign-off.

Built around your client

Every draft section is written from the actual fact-find. No generic boilerplate, no recycled paragraphs.

Client pre-appointment questionnaire

Optionally send the client a secure link to note their details, family, budget and existing cover before their advice appointment. Their answers come back for you to review, verify and merge, so you walk in prepared. You give the advice.

ReadDelivered

Send the report to the client securely

Deliver the Demands & Needs letter or MCOB suitability report by a secure link once you have signed it off, with a delivery and read-and-acknowledged trail kept on the case file.

CD
GDPR

Firm workspace and reviewer

Buy seats for the firm, invite colleagues, and give a compliance reviewer read-only file-check and sign-off across every adviser. One house standard, overseen in one place.

ID
AML
Quote
Offer

One document vault per case

Attach the supporting evidence to the case, quote comparisons, ID and AML, illustrations and offers, so the whole compliant file lives in one place instead of scattered across email and folders.

Joint D&N

Joint-life protection in one case

Run a couple as a single joint case. The Demands & Needs letter addresses both lives, including joint decreasing-term cover written alongside a mortgage.

Life CoverProceeding
Income ProtectionProceeding
Critical IllnessDeferred

Underwriting fit, ranked

Enter the case once and see every insurer ranked best-fit first, with the specific medical evidence each is likely to ask for before you apply.

Your firm's underwriting intelligence

Learns from your own recorded outcomes: which insurers give standard terms most often for the work you write, and how often cases are rated.

NeedsIQ Mortgage

An MCOB fact-find and a drafted suitability report from the lender and product you choose, a submission pack, a pipeline, and one-click protection cross-sell, all on one platform.

Your firm's lender intelligence

The same trick for mortgages: which lenders reach offer for the borrowers you write, and the profiles they tend to work for. Built from your own cases, not a sourcing system.

Adviser's recommendation

Trust deeds, drafted

When a policy is written in trust, a draft discretionary gift trust deed is pre-filled into the submission pack for you to check and execute.

Annual reviews and life events

Schedule annual policy reviews, and trigger a follow-up when a client marries, has a baby or moves home, so cover keeps pace with their life.

CD
GDPR

Vulnerability and file sign-off

A structured vulnerability assessment and a file check whose mechanical items are computed from the case, then signed off by your compliance reviewer.

CD
GDPR

Consumer Duty dashboard

A firm view of outcomes assessed, files signed off, the vulnerable-customer register and overdue reviews, ready to print for the board.

Life CoverProceeding
Income ProtectionProceeding
Critical IllnessDeferred

Per-product client decisions

Each drafted product records whether the client proceeded, declined or deferred, with a specific fact-linked reason.

PDF
TXT
CRM

Push to your CRM

A signed webhook and a CSV export feed case events into whatever CRM you already run, with a calendar feed for follow-ups. We complement your stack, not replace it.

Works with your tools

Sits inside your existing adviser stack.

Connect NeedsIQ to the systems you already use. Pro plans include standard CRM integrations; Corporate plans support bespoke connections.

Intelliflo
Salesforce
HubSpot
Microsoft 365
Google Workspace
Zapier
Notion
Slack
Intelliflo
Salesforce
HubSpot
Microsoft 365
Google Workspace
Zapier
Notion
Slack
DocuSign
iPipeline
UnderwriteMe
SmartCart
Mailchimp
Twilio
Outlook
Teams
DocuSign
iPipeline
UnderwriteMe
SmartCart
Mailchimp
Twilio
Outlook
Teams

Benefits

One case row. Two draft documents. Figures stay consistent.

NeedsIQ Adviser supports the conversation, NeedsIQ drafts the ICOBS-aligned letter. The fact-find and the D&N draft share the same source row, so the two documents stay internally consistent. The adviser reviews and signs off the final file.

  • Cut hours off every case

    NeedsIQ Adviser supports the call and NeedsIQ drafts the file. What takes 30 to 60 minutes by hand drops to a couple of minutes per case, with the adviser keeping final review.

  • Guided fact-find on every call

    Junior and senior advisers ask the same questions, in the same order, with verbatim scripts available when they need them.

  • Fact-find and D&N draft are consistent, by construction

    Both PDFs are derived from the same case row. The two documents stay internally consistent so the adviser reviews one set of figures, not two.

  • Defensible per-product decisions

    Proceeding, Declined or Deferred, with the reason recorded inline. Goes straight onto the Demands and Needs draft letter.

  • One submission pack to Xplan

    Download the fact-find and D&N draft together as a single zip. Drag both into Xplan in one upload after adviser sign-off.

Pre-call to PDF

~12 min

Cases per Pro plan

100/mo

Documents per case

2 PDFs

Compliance

ICOBS

Pricing

Plans that scale with your practice.

Start free, or subscribe and start drafting today.

Founder pricing. The first 50 advisers get 20% off forever with code FOUNDERS at checkout. Locked in for the life of your subscription.

Solo Adviser

For a single self-employed protection adviser.

£49per month
  • Protection: guided fact-find + verbatim scripts + D&N letter
  • Mortgage: MCOB fact-find + suitability report + protection cross-sell
  • Up to 25 cases per month (protection or mortgage)
  • Each case: fact-find PDF + draft letter, submission pack
  • 1 user
  • Email support
Most popular

Pro

For high producing self-employed advisers.

£99per month
  • Everything in Solo (protection + mortgage)
  • Up to 100 cases per month (protection or mortgage)
  • Custom branded PDFs (your logo and colours)
  • Signed CRM webhooks: case events pushed to your CRM
  • CSV and JSON export of your case data
  • Priority generation
  • Priority email support

Firm & Network

Self-serve per-seat pricing for brokerages, networks and principal firms. From £69 per adviser per month, minimum 5 seats, volume discounts at scale.

From £69/seat
  • Everything in Pro, for every adviser
  • Buy seats and invite colleagues yourself, from 5 seats up
  • A compliance reviewer with read-only file-check and sign-off across the firm
  • Firm dashboard: adviser oversight and file-check queue
  • Board-ready Consumer Duty reporting across the firm
  • Firm-wide NTU and clawback-risk visibility
  • Centralised access control (SSO available on request)
  • A DPA available for firm due diligence
  • Dedicated account manager + adviser training

Solo and Pro include a free trial when you choose "Start free". Cancel any time from Settings, no contract. Prices are exclusive of VAT where applicable; business buyers can add a VAT number at checkout so it appears on their invoice.

Compare plans

Pick what fits your practice.

Tip: scroll the table horizontally to compare plans.

FeatureSolo AdviserProCorporate
NeedsIQ Adviser
NeedsIQ Adviser guided fact-find
Verbatim call scripts
NeedsIQ Adviser draft option figures (illustrative)
Per-product client decisions
NeedsIQ outputs
D&N draft letter from each case
Fact-find PDF from each case
Submission pack download (zip)
PDF export and print
Copy as text
Client and delivery
Client-completed fact-find by secure link
Secure report delivery with read trail
Document vault (evidence per case)
Joint-life protection case
NeedsIQ Mortgage
MCOB mortgage fact-find
Drafted MCOB suitability report + editor
Mortgage submission pack and pipeline
One-click protection cross-sell
Your firm's lender intelligence
Underwriting and compliance
Every insurer ranked for the case
Per-insurer medical-evidence ladders
Your firm's underwriting intelligence
Draft trust deed in the submission pack
Annual review and life-event engine
Vulnerability register and file sign-off
Consumer Duty dashboard
Limits
NeedsIQ Adviser cases per month25100Unlimited
Users / seats11Unlimited
Pro and Corporate
Custom branded PDFs-
Priority generation-
Signed CRM webhooks + CSV/JSON export-
SSO and access control--On request
Dedicated account manager--
Adviser training and onboarding--
SupportEmailPriority emailDedicated

FAQ

Frequently asked questions

How does NeedsIQ support ICOBS-aligned drafting?+

NeedsIQ produces draft Demands and Needs statements structured around ICOBS Demands and Needs requirements and referencing Consumer Duty outcomes. It is a drafting assistant, not a regulated advice service. The regulated, FCA-authorised adviser reviews, amends, signs off and remains fully responsible for the final advice, the recommendation and the client file.

How long does a draft take?+

Most drafts complete in around 30 to 60 seconds. Pro and Corporate plans include priority generation for peak times.

Can I edit the draft before signing off?+

Yes. Every field of the draft is fully editable. You can change figures, rewrite sections, add or remove draft products, edit the headline wording, and adjust the suitability rationale before signing off.

How do I submit the report to my network?+

Once you have reviewed and signed off the draft, you can print or save it as a PDF, copy it as plain text for your CRM, or both. Pro plans connect to common CRMs like Intelliflo and Salesforce; Corporate plans support bespoke compliance integrations.

Is there a free trial?+

Yes. Sign up and run draft reports against your fact-finds for adviser review before committing. No card required to start.

Can I cancel anytime?+

Yes, on the Solo and Pro plans. Corporate contracts are typically annual with monthly billing.

Do you offer custom branding?+

Pro and Corporate plans support custom branded PDFs with your firm's logo and colours so the draft report goes out under your name after sign-off.

Talk to sales

Bringing NeedsIQ to your whole team?

For brokerages, networks and principal firms, we wrap NeedsIQ Adviser and NeedsIQ around your team: seat count, case volume, branding, CRM integrations and Xplan compliance flow. Tell us about your team and we will be in touch within one working day.

  • Self-serve seats from £69 per adviser per month, minimum 5, with volume pricing at scale
  • Invite colleagues and manage seats from your firm workspace
  • A compliance reviewer with read-only file-check and sign-off across the firm
  • Centralised access control (SSO available on request)
  • Custom branded fact-find + D&N PDFs
  • Signed CRM webhooks and CSV/JSON export
  • A DPA, terms and security page for your due diligence
  • Onboarding and adviser training

By submitting, you agree we may contact you about NeedsIQ.

From the first conversation to a sign-off-ready file, in one platform.

Start your first case free, protection or mortgage. No card required. NeedsIQ supports the meeting and drafts the file; you stay in control and sign off every word.

No credit card required